Senior UX Designer

Creating data-backed digital experiences where user needs and business strategy align.

Experienced in UX strategy, conversion optimization, design systems, and scalable product experiences across eCommerce, SaaS, and emerging AI-powered platforms.

Selected Work

Case Studies

AI EdTech Design

2nd-8th AI Homework Help & Study App

Lead Product Designer for an AI-powered learning platform for students with child-friendly UX, gamified flows, and parent-managed profiles.

Lead Product Designer

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E-Commerce UX

Campaign Landing Page Optimization

Conversion-focused landing page for Dollar Shave Club's No Frills set, A/B tested against the standard PDP for cold paid social traffic.

Lead UX/UI Designer

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App Design

OrthoCare Exercise Tracker App

Redesigned an orthopedic health app to increase patient exercise compliance by 40% and reduce recovery time by 60%.

Lead UX Designer

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About

Design with outcomes in mind.

Digital UX designer and strategist with 10+ years leading research, testing, and conversion optimization across digital platforms. I translate UX architecture into clear, consistent interfaces, build and extend design system components, and partner closely with product, content, and engineering to ship work that holds up at scale.

My approach combines behavioral research, data-driven design, and A/B testing outcomes to deliver experiences that perform against measurable business goals.

What I Do

Expertise

UX Strategy

User research, journey mapping, conversion optimization, experimentation, product thinking

UI & Design Systems

Scalable components, accessibility, responsive UI, design consistency, Figma systems

eCommerce & CRO

A/B testing, subscription flows, retention UX, merchandising strategy, analytics-driven optimization

Collaboration & Leadership

Cross-functional partnership, stakeholder alignment, Agile workflows, developer handoff

Tools

FigmaAdobe XDSketchInVisionMiroMuralFullStoryHotjarGoogle Analytics (GA4)PhotoshopIllustratorAsanaJIRANotionConfluenceSmartsheetZeplinWordpressShopify

Research & Strategy

A/B TestingConversion Rate Optimization (CRO)User ResearchHeuristic EvaluationJourney MappingAnalytics & Data-Driven Design

UX/UI Design

User Experience (UX) DesignUser Interface (UI) DesignHuman-Centered DesignWireframingPrototypingUsability TestingInteraction DesignInformation ArchitectureDesign SystemsVisual DesignMobile & Responsive Design

Let's build something.

Open to senior UX roles, contracts, and AI product collaborations.

Get In Touch

karentanzini@gmail.com

linkedin.com/in/karentanzini