Zoodl: 2nd-8th AI Homework Help & Study App
Designed and built an AI-powered learning platform that helps K–8 students with homework, study prep, and skill-building through child-friendly UX, gamified flows, and parent-managed profiles.
The Challenge
The edtech market is saturated with adult-centric AI tools repackaged for students, resulting in poor task completion rates, low retention, and limited parental trust. Zoodl needed to expand from outdated learning platform into a new information architecture and interaction model designed specifically for elementary and middle school cognitive patterns, paired with a separate parent experience for account management, content oversight, and subscription control, all within a regulatory framework governing data collection from minors.
- Kids disengaged from text-heavy AI chat interfaces built for adults
- Parents needed COPPA-compliant controls and visibility into their child's activity
- No clear path from "homework photo" to actual learning and retention
- Subscription products for families require trust-building before purchase
Key Metrics
My Role
Lead Product Designer — owned UX research, information architecture, interaction design, the visual design system, AI flow design, and Stripe subscription UX. Led the full product lifecycle from concept to shipped production SaaS.
Strategy
Dual-audience product architecture serving K–8 students and their parents through a single platform. Designed scaffolded AI interactions, COPPA-compliant onboarding, and a 3-tier subscription model built around real family use cases.
Tools Used
Figma, FigJam, React, TypeScript, Supabase, Stripe, OpenAI, GitHub, and Netlify — designed and built across the full stack.
Interested in working together?
Let's discuss how I can help improve your user experience