E-commerce Design

Lenovo Weekly Deals

Designed a high-converting weekly sale landing page for Lenovo ThinkPad laptops that increased conversion rates by 42% and reduced bounce rate by 38% through strategic product presentation and streamlined purchase flow.

Duration: 3 months
Role: eCommerce UX Designer & Project Lead
Team: 5 members
Lenovo ThinkPad Sale Page Mockup

The Challenge

Lenovo's weekly ThinkPad sale pages had low conversion rates and high bounce rates. Business professionals and IT buyers struggled to quickly compare models, understand specifications, and complete purchases within the limited-time sale window.

  • Complex product specifications overwhelmed buyers
  • Unclear sale countdown and urgency messaging
  • Lengthy checkout process causing cart abandonment

Key Metrics

Conversion Rate+42%
Bounce Rate Reduction-38%
Time to Purchase-52%

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