Non-profit Donation Flow Optimization
A conceptual redesign of the donation process for nonprofit organizations, showcasing UX methodology through streamlined user experience and trust-building elements that could increase donation completion rates by 73%.
This is a design exercise created to demonstrate UX research methodology, problem-solving approach, and design thinking process for nonprofit donation optimization. The metrics and outcomes shown are based on industry research and best practices.
Design Challenge
This conceptual project explores how nonprofit donation flows could be optimized to address common issues like high abandonment rates and lack of transparency. The design challenge focuses on building trust and demonstrating impact during the critical giving moment.
- Complex multi-step donation processes causing high abandonment
- Lack of impact visualization and trust signals
- Poor mobile experience limiting donor accessibility
Projected Impact
*Based on industry research and UX best practices
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